#augmented reality

#augmented reality

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB's NewFronts as part of its pitch to advertisers.The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta's audience, including its younger Gen Z users.

At the end of a six-month process, L'Oréal Israel has selected the outstanding student team winners of the Brandstorm 2023 competition for marketing innovation: three female students from Reichman University.The team from Reichman was selected out of 45 student competitors from Tel Aviv University, the Hebrew University of Jerusalem and Reichman University who participated in L'Oréal's global open innovation competition, which is now in its 31st year.

Scientists at Australia's Victorian Institute of Forensic Medicine (VIFM) say forensic imaging, augmented reality (AR) headsets, and artificial intelligence (AI) could reduce the necessity for invasive autopsies.Computed tomography (CT) scans generate the images of the corpse, while Vahid Pooryousef at Australia's Monash University has designed a prototype virtual autopsy system.

By
Hello, commerce lovers!This is Hana Yoo, stepping in to helm this week's edition of the Commerce Media Roundup while our senior editor and commerce sage, James Hercher, is out on paternity leave.For today's dispatch, I spoke with David Sommer, Snap's newly appointed head of US verticals.In his CPG-focused role, he oversees two divisions.

EFF, in partnership with Access Now and the European Center for Not-for-Profit Law (ECNL), has responded to the European Commission's consultation, " Virtual Worlds (Metaverses) - A Vision for Openness, Safety, and Respect."This follows our joint statement on International Human Rights Day in 2021, " Virtual Worlds, Real People: Human Rights in the Metaverse," which called for governments and corporations to uphold human rights within Extended Reality (XR), which include Virtual Reality (VR) and Augmented Reality (AR).

Amid an advertising downturn, media planners will be making their more selective bets after attending the Interactive Advertising Bureau's Newfronts this year, set for May 1-4 in New York.As executives ready their pitches, here are a few key questions for the main presenters.Amazon
It's already an advertising powerhouse, quietly generating more than $37 billion in ad revenue last year.

* By Antoinette Siu



Stagwell's Mark Penn believes every company today is a digital marketing company.His holding company's aim is to elevate technology with an agency-driven approach into areas like artificial intelligence and augmented reality.Penn, chairman and CEO of Stagwell, worked across politics, public relations and strategy at Microsoft before founding Stagwell in 2015.

By Mark Gurman | Bloomberg Apple Inc. set a June 5 date for the event where it plans to unveil a mixed-reality headset, the first major new product since its smartwatch debuted eight years ago.The company scheduled its annual Worldwide Developers Conference, better known as WWDC, to kick off on that Monday and run through Friday, June 9.

The Australia Letter is a weekly newsletter from our Australia bureau.Sign up to get it by email.This week's issue is written by Natasha Frost, a reporter in Melbourne.As a design student in Melbourne in the 1960s, Mimmo Cozzolino, who in childhood had moved with his family to Australia from Italy, was struck by his lecturers' preoccupation with design movements taking place on the other side of the earth.

This week, Google announced that it has stopped selling Google Glass Enterprise Edition, marking another end-of-life for the Glass product that was originally meant to start an augmented reality revolution.First launched to a limited audience back in 2013, Glass was supposed to be a revolutionary new computing platform.

The metaverse was the talk of the technology sector over the last few years as stock market pundits outlined scenarios that involved virtual worlds generating trillions of dollars in value in the decades to come.But 2022 delivered a different reality.The economy suffered a slowdown, and enthusiasm for long-shot tech projects that won't be profitable in the foreseeable future hit a low point.